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Beila is a boutique hotel in Bilzen, Belgium. Both the brand as the interior design were developed by Creneau. “When we start the concept of an interior design project, it’s often the interior designer that starts collecting moods, picking materials and drawing up the interior. It’s only later in the process that the graphic designer comes into the picture. Not with Hotel Beila. In this case, the concept design hinges on graphic lines.” The decision on ‘Beila’, the name of the hotel, was quick a